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Website enquiry form not working? How to build one that never loses a lead
Why website enquiry forms lose leads, and the contact form best practice that stops it: a no-JavaScript path, fair spam checks, two destinations, UK GDPR.
The Workshop
Enquiry forms, landing pages and more leads
Turning the visitors you already have into enquiries: landing pages that convert, forms with fewer fields, more leads, and what each new customer really costs you. For owners whose website gets visits but not enough calls and messages.
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Every article, most recently updated first.
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Lead generation
What a customer really costs you (and how to pay less for each one)
Customer acquisition cost in plain English: how to work out what each new customer costs your business, why it runs high, and four ways to lower it.
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Enquiry forms
Landing pages that convert: how to increase your website conversion rate as a UK small business
A plain guide to increasing website conversion rate for UK small businesses: above-the-fold clarity, one next step, trust, form friction, speed-to-lead.
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Lead generation
How do I get more leads for my small business?
How to get more leads for a small business: the four places enquiries leak, and how capture, fast replies, follow-up and a CRM turn visitors into bookings.
Go further
Do it yourself, or have it done.
Free to use, with no email needed, and a case study of work we have done. If you would rather we did it for you, we quote for the work.
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Free calculator
Customer acquisition cost calculator
What it costs you to win a customer, from your own figures, and how that moves when every lead is followed up.
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Case study
Offices in Leeds: our own directory of Leeds workspace
Our own directory of Leeds workspace: search by area and type, contact straight to the business, paid places labelled, and no fee per enquiry.
Also in this hub: Lead generation.