The Workshop
How Google finds, indexes and ranks a business, from the stages every page passes through to the Business Profile, reviews and location pages that win the local results. For owners who want more of the people searching for what they do to find them on Google and Maps.
All articles 13 articles in this hub
Start here
What a monthly SEO retainer should include for a UK business: the work each month, what the report shows, how long it takes, red flags and the terms to check.
More in this hub
Local SEO and Google Business Profile
Should a trade have a page for every town it covers? When location pages help local search, when Google sees doorway pages, and how to build a set that works.
Local SEO and Google Business Profile
Yes. Since 6 April 2025 the DMCC Act bans fake reviews and hidden incentives. What paragraph 13 says, what the CMA expects, and how to earn reviews properly.
SEO every month
Your business can be seen in five places in search: the answer, the map, the links, the reviews and your website. What each one wants, in Google's own words.
Technical SEO
Published, crawled, indexed, ranked, clicked, converted: find the stage your page is stuck at in Search Console, and what request indexing can and cannot do.
Local SEO and Google Business Profile
Google says local results are mainly based on relevance, distance and popularity. What each factor means for a shop, a barber and a trade that travels to you.
Local SEO and Google Business Profile
How to optimise your Google Business Profile, field by field: verification, categories, services, photos, honest reviews, and the numbers that show what works.
Local SEO and Google Business Profile
Local SEO for UK trades: how plumbers, electricians and builders reach Google's map results with a full profile, reviews from real jobs and honest area pages.
Local SEO and Google Business Profile
How to get more Google reviews: ask every customer the same way, send one direct link after each job, and stay inside Google's rules and UK consumer law.
Technical SEO
Google says schema is not required for AI Overviews. What Organization, LocalBusiness, Article, Product and sameAs markup still do, and where FAQPage stands.
Local SEO and Google Business Profile
Barbershop local SEO: how a barber reaches Google's map results for barber near me, with the right category, honest reviews, consistent details and a fast site.
Technical SEO
How to improve Largest Contentful Paint on a business site: Google's thresholds, seven techniques that can get LCP under one second, and how to measure it.
SEO every month
For UK owners starting from nothing: how to get your business on Google, in order. A free Business Profile, a site Google can read, and the basics to fix first.
Go further
Free to use, with no email needed, and a case study of work we have done. If you would rather we did it for you, we quote for the work.
Free playbook
Twelve chapters, from technical and local SEO to AI search, each with a starter move for this week and an advanced one for later.
Free calculator
Set your Google Ads budget against the quotes you hold for a site you own, and see which costs less over three years.
Case study
Our own repair practice in Leeds: 95 pages for every device, town and fault from one template, one published price, real job photos and real reviews.
Also in this hub: Local SEO and Google Business Profile and Technical SEO.
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