Start here
How to connect your website to Odoo, your CRM, bookings and payments
How to connect a website form to Odoo or any CRM: the API, webhook and email routes, what to map, keeping the lead if the CRM is down, and who owns the data.
The Workshop
Integrations, CRM and marketing automation for UK businesses
The systems behind the website: online bookings with deposits, whether you need a CRM, what marketing automation does, privacy-first analytics, and where paid ads fit beside organic search. For owners who want every enquiry followed up without living in their inbox.
All articles 6 articles in this hub
More in this hub
Every article, most recently updated first.
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CRM and pipeline
Do I need a CRM for my small business?
When a small business needs a CRM, what one actually does, how to choose one (including where it keeps your data), and how to set it up so it is not a chore.
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Marketing automation
What is marketing automation? A plain UK guide
What marketing automation is, in plain English: the jobs it does for a UK business, examples by trade, what the email marketing rules allow, and how to start.
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Bookings, ordering and stock
Online booking for barbershops: Fresha vs Booksy vs your own site (and fixing no-shows with deposits)
Fresha vs Booksy vs your own booking site for UK barbershops in 2026: how each makes money, who owns the client data, and using deposits to cut no-shows.
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Integrated marketing
Integrated marketing communications: where paid ads fit alongside organic search
Integrated marketing communications for UK businesses: six channels run as one plan, the four cases where paid ads earn their place, and where they waste money.
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Reporting and analytics
Plausible vs Umami vs Fathom: privacy-first analytics for UK businesses
Plausible vs Umami vs Fathom compared for UK small businesses: pricing, where the data is stored, GDPR posture and the cookie-banner question, and which we use.
Go further
Do it yourself, or have it done.
Free to use, with no email needed, and a case study of work we have done. If you would rather we did it for you, we quote for the work.
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Free whitepaper
UK and EU data residency, by design
Where your business data actually lives, what the US CLOUD Act reaches, and the exceptions named.
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Case study
Stubkin: ticketing under the organiser's own name, built and not yet trading
Our own product: event ticketing that runs on the organiser's own domain and Stripe account. Built since March 2026, renamed Stubkin, and not trading yet.
Also in this hub: CRM and pipeline, Marketing automation, Email and SMS, Reporting and analytics, The whole system and Integrated marketing.