Paid guide · Edition 1
The local SEO workbook
The step-by-step workbook for getting found by customers near you: your Google Business Profile, your categories and services, reviews and your replies, the pages for the places you serve, your listings across the web, local links, and tracking which of it brings in calls and enquiries.
£29, the whole price you pay. A PDF you download straight after paying. Before you buy.
Who it is for
For owners and in-house marketers doing their own local SEO.
When someone nearby searches for what you do, Google chooses which businesses to show from what it knows about each one: what the business is, where it works and how well known it is. Most of that is in your hands, and none of it can be bought. This workbook is for the person who will do the work, an owner or someone in-house who looks after the marketing, at a UK service business such as a trade, a barber, a salon, a garage or a restaurant. You do not need to know anything about SEO to use it.
Each chapter says what Google and UK law require, what we do in practice, and then gives you a worksheet to fill in for your own business, from who holds the keys to your profile to the routine you run each month. A worked example, a plumbing and heating firm we made up for the purpose, shows every worksheet filled in. Every rule it quotes was checked in November 2026 against Google's own help pages and documentation, the Competition and Markets Authority, legislation.gov.uk and the Information Commissioner's Office, and the sources are listed in the workbook.
What is inside
Twelve chapters, seventeen worksheets and a worked example.
- How to use this workbook
- How local search works, in Google's own words
- Before you start: access, ownership and your master record
- Your Google Business Profile, field by field
- Categories and services
- Reviews: asking, replying and staying inside the law
- Local pages and service areas on your website
- Citations and NAP consistency
- Local links worth earning
- Tracking calls and enquiries
- The monthly routine
- Sources
A PDF of 29 pages, Edition 1, November 2026. The worksheets print on their own or copy straight into a spreadsheet, and the monthly routine tells you which to use again, and when.
Before you buy
What you are buying, and your rights.
- What it is. The local SEO workbook, Edition 1, November 2026: a PDF of 29 pages that opens in any PDF reader, on a computer, a tablet or a phone.
- The price. £29, the whole price you pay, including any VAT due. Stripe, our payment provider, takes the payment on its own checkout page.
- Delivery. Straight after paying you come back to a page with your download, and your purchase email brings the same personal link.
- Your right to cancel, if you are a consumer. You have 14 days to cancel for a full refund, until the download begins. At checkout you agree that the download can start straight away and acknowledge that you then lose the right to cancel, and once the download has begun, it ends (regulation 37 of the Consumer Contracts Regulations 2013).
- If something is wrong with it. If it will not open or does not match this description, we send a corrected copy, and if we cannot, we refund the price in full.
- Where we sell it. To buyers in the United Kingdom, for now.
- Who sells it. VerySEOly is a trading name of TicketWave HQ Ltd, registered in England and Wales, company number 17143167, VAT number GB 532 0339 27. Registered office: Ground Floor, Radley House, Richardshaw Road, Leeds, LS28 6LE. Email hello@veryseoly.com.
Section 3d of our Terms and section 3d of our Cancellation and Refund Policy cover the sale, and our Privacy Policy says what we record when you buy.
If you would rather have it done for you, our local SEO and Google Business Profile service covers the same ground, quoted to your business.
Questions
Before you decide.
Who is the local SEO workbook for?
Owners and in-house marketers of UK service businesses who want to do their own local SEO: trades, barbers, salons, garages, restaurants and the like. It is written for the person who will do the work, not for SEO professionals.
Do I need to know anything about SEO to use it?
No. Each chapter explains what Google and UK law say in plain English, what we do in practice, and then gives you a worksheet to fill in for your own business. A worked example shows every worksheet filled in.
What do I need before I start?
Access to your Google Business Profile as an owner or manager, or the means to get it, which chapter 3 explains; access to your website or to whoever edits it; an afternoon for the first pass; and then about an hour a month for the routine. You can print the worksheets or copy them into a spreadsheet.
Does it work for a business without a shop front?
Yes. The worked example is a plumbing and heating firm that works in customers' homes, so it sets up a service area rather than showing an address. Where a business with a shop front, such as a barber or a garage, does something differently, the workbook says so.
Will it get my business to the top of Google?
Nobody can promise that: Google says there is no way to request or pay for a better local ranking. What the workbook does is make sure the business that shows up is accurate, complete, well reviewed and easy to contact, which removes every reason for Google or a customer to doubt you.
Does it cover the law on reviews?
Yes. Chapter 6 covers Google's review policies and the ban on fake and hidden incentivised reviews in the Digital Markets, Competition and Consumers Act 2024, in force since 6 April 2025, with the Competition and Markets Authority's guidance. It is general guidance for you to apply, not legal advice on your own business.
What happens when Google changes something?
Every source was checked in November 2026 and is listed in the workbook, so you can check it again. The workbook carries an edition and a date, and your download link always gives you the current edition.
Can you do it for us instead?
Yes. Our local SEO and Google Business Profile service covers the same ground, done for you and quoted to your business. Tell us what you need and we will send a written quote.